Rockford South Main Revitalization Strategy

Lakota, along with the CLUE Group, TY Lin International, and Arc Design Resources, led a team in preparing a revitalization strategy for Rockford’s South Main Street. A land use framework, transportation enhancements, market strategies, streetscape and signage concepts, and implementation steps were developed for the main gateway corridor located south of downtown Rockford. Development opportunity sites were identified for new commercial, office, and residential land uses. Strategies include reusing vacant buildings, creating a new district brand, improving physical conditions, and reconnecting to the adjacent Rock River with new public amenities. Streetscape concepts were also designed for a soon-to-be reconstructed IDOT roadway.