Ferndale Preserve America Wayfinding & Cultural Tourism

The Lakota Group led a consultant team that developed a comprehensive wayfinding plan for Ferndale, Michigan, as well as interpretive historic and cultural signage and web-based self-guided tours of the city. The new branding campaign and sign system has enhanced the growing vitality of this Detroit suburb. Based on public process, Lakota developed a wayfinding master plan to serve as the guide for all future city signage projects and advanced plan details for a first-phase construction project. The preferred design and branding theme was inspired by Ferndale’s Radio City Theater marquee that is featured prominently in historic photos but was unfortunately demolished in 1975. The project was funded through a grant from the National Park Service’s Preserve America program, a matching-grant program that supports preservation efforts.