Clark Street Brand Guide

Following the Lakota-led Vision Clark Street Corridor Master Plan, Implementation Crews got to work bringing the plan to life. Our team was engaged by Rogers Park Business Alliance to design a brand guide for Clark Street that celebrates the vibrancy and authenticity of the corridor in a down-to-earth aesthetic. Exercises were designed to help stakeholders find common ground around the essential elements of the corridor, and to capture the words that describe it in a way that is both honest and aspirational. The final brand tells the story of Clark Street—encompassing a million different people, places, and stories that make it whole. The brand guide is a visual representation of that brand, highlighting the vibrant colors, hand drawn elements, and multilingual messaging that keeps it true to place. This is Clark Street, Rogers Park—this is the flavor of the neighborhood.